Jay started off with, “Go see The Greatest Showman. It shows that marketing doesn’t really change. He created a community through engagement with media.”
He went on with some great tips on standing out from the competition.
Something is always happening now. It’s harder to captivate attention.
I am focused on the entrepreneur world. I started my first business as a kid selling concession food. I started design extensions at 17! We are now 20 years old.
Know…how to stand out and maintain attention.
1) Know your strengths
“I am decent at a jack of all trades but I’m exceptional at building businesses, said Jay.”
Personality – I use disc personality from Dave Ramsey.
Passion – if you hate Monday, do something else. Move your people where they are passionate about what they do.
Ability – you can improve your ability. This is within your control.
2) Know where your people are
Facebook has 2billion users. YouTube 1.5B. Chat is a rising engagement location.
YouTube will sore in 2018.
Don’t become totally reliant on one platform.
LinkedIn will become a rising star in 2018.
Search vs. Social
Google knows what people are looking for.
Facebook knows who people are.
3) Know what content works
Push into video – keep it amateur and fun. Everything doesn’t have to have an ROI.
The website is dead…without some help. Websites are the sales team.
Audio – People can leverage missing time until we all have self-driving cars.
Here are some other tips from Jay…
Check out my podcast, “Building a business that lasts.”
Use Buzzsprout for podcasts
Read these books:
Go to: https://www.entreleadership.com/summit/ by Dave Ramsey.
Go after: recurring value based business.
You don’t have to niche. Diversify allows for more stability.